Posted in Referral Marketing by gotoguys on May 19th, 2009 In this edition of the Go-To-Marketing Guys podcast, Randy talks to Penny Tremblay of the Tremblay Leadership Center. For over 20 years, Penny has trained and motivated corporations and small businesses throughout North America.
Today, Penny discloses four critical steps to every successful referral marketing and networking strategy.
Once you have determined what your Unique Selling Proposition (USP) is - that is the unique thing about your business that sets you apart from your competition and is the reason why your customers should do business with you - then you need to integrate that into every point of contact your business has with your customers and prospects. Listen in to find otu how...
In the last call, we talked about what a Unique Selling Proposition is and why you need it. In this call, we go over how to develop it. It is not just a matter of coming up with a fancy little slogan or jingle. We are talking here about how to craft a marketing message that positions you as a leader, gives you and advantage, how to stand out from your competition and match your message directly to your market and give your customers exactly what they are looking for.
What is a USP? It is your Unique Selling Proposition. What question should it answer? “Why should I do business with you, over and above any other options available to me?” How do you find your USP and why can it be the single biggest key to growing your business? Listen to this call to find out.
Posted in Small Business Marketing by gotoguys on April 9th, 2009 The GoToMarketing Guys kick off our podcast with an introductory call describing who we are, how we view marketing and what to expect in future calls. This podcast series is jam packed full of marketing ideas and tips that can be used in your local small business. Many of the ideas cost very little to implement and can be incorporated by almost any type of small business - even offline!
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